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DirectMed acquires LBN Medical, expands internationally

par John R. Fischer, Senior Reporter | February 07, 2022
Business Affairs CT European News MRI Parts And Service X-Ray
DirectMed has acquired LBN Medical
DirectMed Parts & Services, an independent medical equipment parts supplier specializing in MR and CT, is expanding its offerings overseas through the acquisition of LBN Medical.

Based in Denmark, LBN resells complete aftermarket diagnostic imaging systems and parts from over 15 manufacturers, including Canon, GE, Hologic, Siemens and Philips. It has over 50 employees in Denmark and Egypt.

Under DirectMed, LBN will have access to greater diversity of parts and technical support, while supporting DirectMed's ability to extend the life of medical imaging equipment to help providers improve access, reduce waste and lower healthcare costs.

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"Step one is for DirectMed to begin supplying LBN Medical’s Danish facility with MR and CT parts to support Siemens, Philips, GE and Toshiba systems. Our respective operational teams have already begun the planning and execution process to support LBN’s global customer-base with our critical parts. Step two is for LBN to help us build out our system sales capabilities here in the U.S. across ultrasound, mammography, X-Ray, MR and CT," Tanner LoRusso, VP of sales at DirectMed, told HCB News.

LBN’s distribution team speaks 21 different languages, has negotiated deals in 60 countries and has experts who specialize in servicing seven modalities. It is expected to bring system sales to DirectMed's customer base. In exchange LBN employees will be able to stock and access over 10,000 unique part numbers for support.

DirectMed has over 60,000 parts in stock and repairs, supports and sells equipment from GE, Siemens and Philips to healthcare networks, imaging centers and ISOs worldwide. The company gained ISO 13485:2016 certification in 2018 for MR and CT parts and service.

A year later, it acquired Medical Systems Technologies, LLC, a specialist in MR and CT component level repair and testing. The company provided subassemblies, circuit boards and subsystems for medical imaging equipment. The deal gave DirectMed additional key component repair capabilities and quality metrics.

“For MR, CT and PET/CT systems made by GE, Siemens, Philips and Toshiba, our company now has the ability to perform component-level repairs for these additional high-failure parts: RF and gradient amplifiers, power supplies and support electronics,” said LoRusso at the time.

DirectMed is a portfolio company of NMS Capital, which acquires and grows companies with particular concentrations in business and healthcare services. “Since we partnered with the DirectMed team in June 2021, one of our primary areas of focus has been expanding our geographic coverage,” said David Peterson, managing director at NMS. “Providers around the world are looking for cost-effective solutions to acquire and maintain equipment as they continue to grow their practice. The combination of DirectMed and LBN supports that exact need in the marketplace.”

NMS provided financial and operational support for the trans-Atlantic acquisition.

Financial details were not disclosed.

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