Carestream Health, Inc. is the name chosen for the independent company that will result from the sale of Eastman Kodak Company's Health Group to a subsidiary of Onex Corporation, Toronto, Canada. The multi-billion-dollar sale, expected to close in the first half of 2007, is subject to receipt of regulatory approvals.

The new logo for Carestream Health is still in the designing stage, but should be ready shortly.


After the sale is finalized, Carestream Health, which will have more than 8,100 employees serving thousands of customers globally, will immediately become a stand-alone company, taking its place among the world's leading medical imaging and healthcare IT businesses.

"As the Health Group moves toward the end of a long, successful chapter in its history, it now takes a major step toward a new beginning with the introduction of Carestream as its future company name," said Robert M. Le Blanc, Chairman of Carestream Health and Managing Director of Onex. "We look forward to making Carestream synonymous with quality, efficiency and integrity -- hallmarks the Health Group and its proven product portfolio have represented over the decades."

While Carestream Health, Inc., will be the business's name in the United States, the name will vary somewhat by country to reflect local laws and practices. In the United Kingdom, for example, the business will be known as Carestream Health UK Limited. Additionally, in a few countries -- Argentina, Brazil, China and Mexico -- the Carestream Health name will not be used initially for regulatory reasons. Regardless of these differences, no change will occur -- worldwide -- in the use of Carestream as a sub-brand for products and services.

Genesis of Name
The Health Group conducted an aggressive market survey in 2004 on a range of names and naming systems for potential sub-brands within its product family. Through this survey of nearly 600 professionals across the world, including CEOs, CIOs and radiology directors of leading healthcare facilities, Carestream emerged as the name of choice. Respondents felt that "Carestream" signified the Health Group's focus on products enabling "outstanding patient care" and superior "workflow efficiency."

In 2005, the Health Group began using the Carestream name to identify a range of digital medical imaging and IT products. Moving forward, marketing and branding efforts will focus on enhancing the Carestream brand and on building Carestream Health's corporate identity.

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