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Robert Garment, Executive Editor | November 21, 2006
(Note: Ive run this column before, and its worth re-running now.)
Many of you may be going to RSNA 2006 later this week.
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I hope you have your Action Plan down in writing otherwise you could have a lot of regrets when its over.
An Action Plan is simply a list of priorities of booths to visit, seminars to attend, and people to see.
And with all you need to do, and the limited amount of time you have to do it, youre definitely going to need a plan or important goals could fall through the cracks.
Where to start? Check out your Trade Shows website. All the exhibitors are listed there dont wait to find who will be there and where when you first get to the show.
You also might want to think aboutdinner! If you plan to take customers out, knowing where you might want to go, and even making reservations in advance, can really reduce the stress.
Write down Why am I going to the show? Your answer will help you focus on making the most of your time and money.
