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Vivid Vision, MediView XR and Augment Therapy take top honors in the Medical Capital Innovation Competition

Press releases may be edited for formatting or style
CLEVELAND--(BUSINESS WIRE)--BioEnterprise is pleased to announce the winners of the Third Annual Medical Capital Innovation Competition (MCIC), awarded yesterday at the Global Center for Health Innovation. These winning companies were chosen from a field of 21 U.S. and Canadian competitors creating augmented and virtual reality healthcare technologies.

The winners in the professional division are:

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First Place ($50,000): Vivid Vision (San Francisco, Calif.): Founded by a programmer looking for a new kind of treatment for his amblyopia (lazy eye), Vivid Vision uses virtual reality to train amblyopia sufferers’ weaker eye to improve binocular vision. The company was represented at MCIC by its director of optometry, Brian Dornbos, who described the technology as bringing innovation to a treatment that hasn’t changed for many years, usually requiring use of an eye patch. Dornbos said that Vivid Vision’s technology is now available in 280 vision clinics across four continents.

Second Place ($25,000): MediView XR (Toledo, Ohio): Founder John Black is a physiologist who has worked extensively in medical device design and sales, and has developed what the company calls Real-Time, Fused-Holographic Visualization (RTFHV). The technology will allow a healthcare provider to see inside a patient using a 3D hologram instead of a conventional 2D display screen. The company’s initial focus is on cancer care. MCIC judge Neda Amidi of Plug and Play also chose to match MediView XR’s prize with an additional $25,000.

Third Place ($15,000): Augment Therapy (Chagrin Falls, Ohio): Augment Therapy was founded by Lindsay Watson, a physical therapist who specializes in pediatrics. Her technology uses augmented reality to improve kids’ adherence to physical therapy through interactive play-based exercises, while also collecting data that physicians and physical therapists can use to measure kids’ progress toward healing.

The winners in the collegiate division are:

First Place ($6,000): Virtual Reality Pediatric Mock MRI (University of Southern California): This virtual exposure therapy tool prepares children for an MRI, using a virtual reality headset to recreate the MRI experience.

Second Place ($3,000): SurgeonMR (Johns Hopkins University): SurgeonMR is creating a mixed-reality technology to help in training and practice of surgical techniques.

In addition to cash prizes, selected teams were extended collaboration offers from healthcare institutions. The first-place winners in both divisions will also have the opportunity to exhibit their technologies at the HIMSS20 Conference in March 2020.
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