DOTmed Home MRI Oncology Ultrasound Molecular Imaging X-Ray Cardiology Health IT Business Affairs
News Home Parts & Service Operating Room CT Women's Health Proton Therapy Endoscopy HTMs Mobile Imaging
Endroit courant :
> This Story

Ouverture ou Registre to rate this News Story
Forward Printable StoryPrint Comment



Business Affairs Homepage

Siemens Healthineers shares surge after Frankfurt Stock Exchange IPO The stock closed at 30 euros on Friday

FDA warns duodenoscope makers about failure to comply with requirements Reprocessing issues resurface for Olympus, Fujifilm and Pentax

Cigna to purchase Express Scripts for $52 billion The latest in a string of insurance-pharma M&A activity

Onkos Surgical and 3D Systems sign four-year business agreement Personalizing musculoskeletal cancer treatment

Samsung and Philips partner to broaden the connected health ecosystems The companies' platforms will be connected

Canon acquires cardiac IT manufacturer Fysicon Obtains wide portfolio of monitoring systems sold globally

Verasonics files suit against Supersonic Imagine Claims software beamforming architecture infringes patent

Northwell Health touts Philips collab for ICU and ED improvements at HIMSS Experienced 20 percent drop in ICU mortality rate

Philips inks deal with Hologic for mammography equipment Will integrate with broader portfolio for 'a complete set of innovative diagnostic imaging systems'

Siemens now planning smaller Healthineers IPO The offer puts a price of 31 billion euros on the division, previously estimated around 35 billion


Doctors should look to Amazon, Apple, when considering patient experience

par Lisa Chamoff , Contributing Reporter
CHICAGO — Health care providers should look to the web and smartphones to engage patients, taking lessons from retail giants like Amazon and Target, as well as health technology startups, which are revolutionizing business, a pair of consultants told an audience of radiologists at the 2017 RSNA annual meeting.

Matt Henry and Calvin Cheng, both health care experts with management consultant firm Point B, provided tips on how radiologists can provide more of a retail experience for patients, considered consumers of health care.

Story Continues Below Advertisement

RaySafe helps you avoid unnecessary radiation

RaySafe solutions are designed to minimize the need for user interaction, bringing unprecedented simplicity & usability to the X-ray room. We're committed to establishing a radiation safety culture wherever technicians & medical staff encounter radiation.

Henry noted that as patients face higher deductibles and out of pocket expenses, they are choosing where they’re going to be spending their health care dollars and are doing more research on review sites such as Yelp before making appointments. Some practices are embracing web and mobile applications that text message patients with appointment reminders and allow them to pay their bills online.

“Being consumer-centric and embracing patients as consumers means that you’re thinking about your patient before, during, and after their care experience,” Henry said.

Doctors should start thinking of their practices in the same light as health care startups that are thinking about improving the patient experience.

“You need to understand what are the needs and the pain points,” Henry said. “What are the patients asking for and how do you pull that information together. Secondly, it’s analyzing that feedback and identifying what are the solutions that make sense, and how are they going to approach that. Ultimately the question that you should be asking yourselves is what can we do as an organization, what can I do as a provider to differentiate ourselves, just as other leading consumer-centric organizations are doing, such as Amazon, Disney, Apple. Thinking about yourself in that same light is important.”

Brands are also taking a “mobile first” approach and Henry singled out health insurance provider Oscar, which has a mobile app that allows patients to find providers and make appointments, and even tracks steps and gives customers Amazon gift cards when they meet their step goals.

Cheng acknowledged that Amazon has created an unrivaled retail experience with things like same-day delivery, and said that smart companies are realizing that while they can’t “beat Amazon at Amazon’s game” they can differentiate their brands by delivering great experiences.

“As a result, the importance of consumer journeys and understanding the entire life cycle of how American consumers interact with brands has become a huge area of investment and focus for many of these consumer-centric companies,” Cheng said.

Back to HCB News
  Pages: 1

Business Affairs Homepage

You Must Be Logged In To Post A Comment

Développez la notoriété de votre marque
Enchères + Ventes Privées
Obtenir le meilleur prix
Acheter des équipement / pièces
Trouver le meilleur prix
Infos du jour
Lire Les dernières nouvelles
Consulter tous les utilisateurs DOTmed
Éthique concernant DOTmed
Voir notre programme d'éthique
L'or partie le programme de fournisseur
Recevoir des demandes PH
Programme de marchand de service d'or
Recevoir des demandes
Fournisseurs de soins de santé
Voir tous les outils des HCP (abréviation pour les professionnels de la santé)
Les travaux/Formation
Trouver / combler un poste
Parts Hunter +EasyPay
Obtenir des devis de pièces
Certification Récentes
Voir les utilisateurs récemment certifiés
Evaluation Récentes
Voir les utilisateurs récemment certifiés
Central de location
Louer de l’équipement à moindre prix
Vendre des équipements / pièces
Obtenir le maximum d'argent
Service le forum de techniciens
Trouver de l'aide et des conseils
Simple demande de propositions
Obtenir des devis pour des appareils
Expo Virtuelle
Trouver des services d'appareils
L'Access et l'utilisation de cet emplacement est sujet aux modalités et aux conditions du notre de nos MENTIONS LEGALES & DONNEES PERSONELLES
Propriété de et classe des propriétaires DOTmedà .com, inc. Copyright ©2001-2018, Inc.