par Brendon Nafziger
, DOTmed News Associate Editor | June 06, 2013
From the June 2013 issue of HealthCare Business News magazine
Health care, as David Goldhill sees it, is an unusual industry. In most industries, businesses compete on price, but not so in health care. Patients getting, say, an MRI, don’t shop around for the cheapest option (although, it turns out, they sometimes can). “Obviously health care has things that are meaningfully different from other industries,” Goldhill says. “But we made it so different.”
The president of the Game Show Network, Goldhill is a businessman who had no professional interest in health care until in 2007 he lost his father to a hospital-acquired infection. His recent book, Catastrophic Care: How American Health Care Killed My Father and How We Can Fix It (Knopf), examines what he sees as a broken, wasteful and sometimes dangerous system that needs more accountability and competition. Goldhill recently spoke to DOTmed Business News about one of health reform’s unintended effects, why we should be more like Singapore, and other happenings in U.S. health care.
Reaching critical mass
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As Affordable Healthcare Act takes effect over the next few years, Goldhill sees it doing poorly at its presumed goals — expanding health care access while controlling costs. But this could be an inadvertent boon to price transparency and competition. That’s because the restrictions on the kind of policies that can be offered under ACA and other factors might lead companies to drop insurance or restructure it in a way that will ultimately leave more consumers paying for more care out-of-pocket. And as patients pay more out-of-pocket, more providers will compete on prices.
“I think we’re about to see a critical mass of people who are actually writing checks,” he says. “You will see providers compete on price and quality and I hope, ultimately, safety, and you’ll start to see the benefits of a quality market.”
Striving for Singapore
In his book, Goldhill envisions what he considers a real health care reform for the U.S. Instead of extending Medicare or Medicaid, we’d get a mixture of health saving accounts, which encourage citizens to sock away money for future health expenses, national catastrophic insurance coverage (called TrueCat in the book) for real medical emergencies, and loans to help meet deductibles for that insurance.