Medical Fair Asia 2020 moved to digital format

September 23, 2020
Ten-day digital experience for a vibrant marketspace to conduct business 24/7

Due to the worldwide COVID-19 pandemic effects including travel and physical restrictions, Messe Düsseldorf Asia decided to hold the 13th edition of MEDICAL FAIR ASIA in digital format from December 9 – 18, 2020. MEDICAL FAIR ASIA Digital Edition will offer a purpose-built online B2B experience for manufacturers, suppliers, distributors and trade buyers from the medical and healthcare sector to conduct business on a secure sourcing platform.

The well-established medical and healthcare trade fair started in 1997 and has developed into one of the most recognized regional events for sourcing hospital, diagnostic, pharmaceutical, medical and rehabilitation equipment and supplies.

Moving from in-person interactions at a physical trade event to making virtual connections anywhere in the world, MEDICAL FAIR ASIA Digital Edition aims to deliver the onsite benefits of a trade fair but with all the convenience of an online experience.

Gernot Ringling, Managing Director of Messe Düsseldorf Asia, stated: “It is a new reality in these trying economic times and we continue to adjust how we do business in the face of new customer habits and digital trends. Taking care of our customers is a top priority, and in the absence of a physical exhibition this year, staying true to the MEDICAL FAIR ASIA brand, both exhibitors and visitors can be assured that the digital edition will be an effective platform connecting global sellers and quality buyers.”

He added: “On the back of the COVID-19 pandemic, there are clear signals that indicate an acceleration of omni-channel selling, tech-enabled selling and e-commerce. We believe the digital edition is well timed in serving the current needs of the medical industry as well as medium term needs as potential demand for elective and delayed essential procedures see resurgence.”

More than 300 international companies are expected to participate at the digital edition. In addition, over 30 presentation and conference sessions will run concurrently – live and on-demand, with speakers from the Start-Up Podium and Wearable Technologies ASIA Conference.

Daphne Yeo, Senior Project Manager, MEDICAL FAIR ASIA, Messe Düsseldorf Asia, commented: “We are excited to announce this digital edition and believe it will be a fresh experience for exhibitors and visitors to do business and remain connected via this new format. The live-streaming and video call features where exhibitors and visitors can interact face-to-face is as personal an encounter as is possible and coupled with the multi-language capabilities, we are confident it will be an effective business platform.”

Strategic sourcing online
MEDICAL FAIR ASIA Digital Edition will offer trade visitors focused and targeted sourcing opportunities – from medical products and devices, rehabilitative equipment and new technology to telemedicine and pandemic management solutions.

The digital exhibition will allow companies to present their product offerings and services online, with live-streaming of product demonstrations, real-time interaction with buyers via one-to-one video meets and instant chats. On a user-friendly dashboard, both exhibitors and visitors can view suitable matches and personalized meeting suggestions based on their interests and profile through AI driven smart business matching. Trade visitors will also have access to a comprehensive technical presentation showcase throughout the exhibition.

Participants at the concurrent ancillary program will experience the full benefits of a live conference including presentations and Q&A sessions. Content will also be available on-demand for those based in different time zones.

“Joining the digital edition this year was a natural decision particularly with the challenging travel restrictions. We look forward to be part of the exhibition, so we can share our solutions with clinical, pharmaceutical and medical device companies and at the same time contribute to the COVID-19 diagnostic and related research,” stated Darren Liao, Product Manager of Milli-Q Lab Water Division, Merck Pte Ltd.

Exhibitor feedback regarding the move to a digital edition has been positive and according to Gernot Ringling businesses are likely eager to get back on track as economic recovery begins. He sees the digital edition of MEDICAL FAIR ASIA playing a part to stimulate activity and investment in the B2B event space: “The visceral enthusiasm and our human need to interact and for personal encounters at exhibitions are irreplaceable and will result in recovery over time. We are optimistic and look forward to staging the next edition of the MEDICAL FAIR series as a physical exhibition, taking place next year in Bangkok.”

For further information about MEDICAL FAIR ASIA Digital Edition, contact Messe Düsseldorf North America; Telephone: (312) 781-5180; E-mail:; Visit and; Follow us on twitter at