Be seen in our MR-themed September issue

If your company works in MR, then a strategically placed ad in the upcoming September issue of HealthCare Business News magazine is the perfect way to reach over 21,000 hospital executives, imaging department managers, and service and supply chain leaders. Gain exposure for your unique offerings while we look at new MR technology entering the market, trends in MR safety, new advancements in remote monitoring and preventative maintenance, as well as emerging research guiding the future of MR imaging.

Featured Stories:

• What's new in MR scanners and coils? - We go around the industry speaking with the companies bringing new MR scanners and coils to the market to figure out what sets these new offerings apart from the previous generation.
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• Coil tips - Coils are crucial to acquiring quality MR images and they are certainly not cheap. Here we offer tips for taking the very best care of coils and ensuring the maximum return on investment.
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• MR maintenance - Are chillers, compressors and coldheads out of sight and out of mind? The MR suite is a complex environment, but if your cooling technology is not performing to spec then there could be big trouble on the way. We look at best practices for maintenance and the invaluable benefits of remote monitoring.
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• RF shielding - An MR suite is only as good as its RF shield. In this article we examine key considerations for implementing a shield and best practices for maintaining them.
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• MR patient experience - As hospitals brace for a value-based paradigm where patient satisfaction is linked to reimbursement, there is more to consider in the MR suite than the scanner itself. Innovative sound systems, augmented reality, and fantasy themed units are among the tools making things easier for the person climbing into the scanner.
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• MR safety - What can providers do to improve the safety of their MR suite? From detectors to stricter protocols, eliminating adverse events has never been more important than it is now.

Columns & Departments:

• Hospital Spotlight - A behind the scenes look at Lakeview Hospital in Minnesota, and Q&A with president Brandi Lunneborg.
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• Purchasing Insights - How to navigate the MR marketplace.
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• Imaging Dept Manager - A look at different leadership styles in the radiology suite.
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• People on the Move - Highlighting nine industry leaders who have either taken positions at new companies or been promoted.
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• MR Year in Review - A look back at some of the biggest stories shaping the MR industry.
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• Future of Healthcare - Rich Mather, President of Canon Medical Research, USA, discusses the road ahead for MR imaging.

Numbers that will drive your September sales message home:

• Total Circulation: 21,000
• Diagnostic Imaging Center Manager/Supervisor: 5,000
• Director/Manager Diagnostic Imaging: 3,000
• Director/Manager Biomedical Engineering: 4,000
• Additional Online Emailed Circulation: 32,500+
• Advertising Deadline Close: Tuesday July 16th
• Materials Deadline Close: Tuesday July 16th

See our Editorial Calendar here

See our Demographics, Rate Card and Display Ad Sizes, and Classified Ad Rates here.