"We continue to hear from industry that sales and marketing activities are being regulated and they are looking for new approaches to ensure effective brand visibility and successful business development," said Strong. "A neutral platform offering visibility is at the heart of WPC's mission in one of the world's leading cities for business and medical education."

"Healthcare reform in the U.S. will require a transparent and open market to preserve the collaboration and innovation that has made this country a leader in the global health care market," said Jack McGinley, a founding partner at Roundtable Healthcare Partners. "For our emerging growth companies, WPC offers high visibility to Wall Street, proximity to potential acquisition partners and access to a high density of local health care providers who can view and evaluate new innovation."

The Northeastern U.S. offers what is arguably one of the richest concentrations of academic medical centers, hospitals and related health care providers in the world, including the most orthopedic resident physicians and orthopedic surgery fellowship positions in the United States. Nearly half of the nation's teaching hospitals are within a half-day's drive of World Product Centre.

"Situated in New York, World Product Centre is in close proximity to many top hospitals and teaching centers," said Alisa Lask, Vice President, Strategic Marketing at Zimmer Holdings, Inc. "With the demand for orthopedic procedures expected to grow substantially in the coming years, Zimmer anticipates that our presence at the new World Product Centre will provide an opportunity to educate prospective surgeons about the industry while simultaneously displaying our innovative product portfolio."

WPC will offer a number of clinical and business "Centers of Excellence" within the building. One planned center is for health care facility building, architecture, medical furnishings and "green" construction.

"The ability to meet our customers on neutral territory as they examine products for new buildings and remodeling is very exciting to us", said Mike Spurlock, CEO of Encompass Group, LLC. "Studies have shown there are more than $80 billion in health care construction and remodeling projects waiting to start as the economy improves. WPC is a dream come true for the customers who have to design and equip new construction and remodeling, and allows us to showcase our innovative products in a high-tech, high-touch environment."

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