The MEDICA HEALTH IT FORUM is one of the landmarks in the program of MEDICA, the world’s leading trade fair for the medical sector. It started with as “MEDICA Informatica” in the beginning of the 90s as a special show for software for doctors’ practices and has now become an international meeting point for trendsetters that gives a wide ranging insight into the future of digitalized medicine. This is again reflected in this year’s program for the English-speaking forum. When MEDICA 2021 will take place from November 15 – 18, 2021 at the fairgrounds in Düsseldorf, Germany, the focus will be on topics such as “Virtual Care & Digital Therapeutics”, “Medical Artificial Intelligence & Robotics” and “Fields of Innovation" as well as “Societal Aspects of Digitalized Healthcare”. New this year: In line with the hybrid event concept for MEDICA, the expert panels, tech talks and sessions can be followed either live on-site (at the forum stage in Hall 12) or live streamed via the portal www.medica-tradefair.com with the appropriate ticket. Participants at the live event will also find exhibits on projects from universities and research institutes about these themes in the adjacent exhibition areas.

A significant trend in healthcare IT is influencing user behavior. This is reflected in the motto of the development team for the MIKA app: “You can do more than just be treated. You can act and decide for yourself.” As the first digital healthcare app (DiGA) for cancer patients, the MIKA app has been adopted into the directory of the German Federal Institute for Drugs and Medical Devices (BfArM). Dr. Jan Simon Raue, Founder & MD of MIKA, will be one of the first to give a talk at the MEDICA HEALTH IT FORUM on Monday, November 15. Promoting mental health is one of the goals. For example, resilience strengths are trained in themed journeys or help is given to deal with feelings such as fear and loss of control.

Based on findings from behavioral therapy and neuroscience, the digital healthcare company aidhere develops healthcare apps such as zanadio. This is the first app that doctors can prescribe to treat patients that are very overweight, with a BMI of 30 to 40. zanadio is based on effective principles for established conservative obesity therapy and implements these digitally. Based on the data entered, it gives patients personalized recommendations. Dr. Nora Mehl, Co-Founder & Managing Director of aidhere GmbH, will explain this in her session.

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