Digital change as an opportunity – MEDICA as the right platform

KUKA and HUR are among the companies that view digital change in a competitive environment as a particular opportunity and see MEDICA as the right platform for international business. Computer-assisted training devices, for example, are at the core of HUR’s activities. For the Finnish company, taking part in MEDICA is a tradition. “Here, we present our innovations, meet customers from around the world, train distributors and regularly make new contacts,” commented Lena Karjaluoto, Executive Vice President of HUR. KUKA is also active around the world. The company specializes in automation and robotics and at MEDICA 2018 showcased the LBR Med, a sensitive lightweight robot with various fields of application in medical technology.

At MEDICA 2019, the company will present the “KUKA Innovation Award 2019”. With the motto “Healthy Living”’, this year's award is endowed with Euro 20,000. The prize addresses developers, graduates and research teams from companies or universities and aims to accelerate the overall pace of innovation in the field of robot-based automation and to strengthen the transfer of technology from research to industry. The five finalists have already been selected. They will present their concepts live at MEDICA 2019. Their topics range from robot-assisted colorectal cancer diagnostics to robot-assisted neurosurgery and robot-assisted treatment of microfractures in the spine.

Expanding presences and returning exhibitors

Mindray and Zimmer MedizinSystems are among the exhibitors expanding their presence at MEDICA. In order to optimally address target groups from different specialist disciplines, Mindray, a medical technology company, will be represented in the new Hall 1 in addition to its familiar stand in Hall 9. The focus here will be on applications for laboratory medicine.

Good experiences with MEDICA are the reason why Zimmer Medizinsysteme has also booked space for a second stand. As a full-range provider for diagnostics, therapy and aesthetic medicine, Zimmer will not only have a booth in Hall 9 (electromedicine and medical technology segments) but also in the physiotherapy segment in Hall 4. For the company, which achieved record sales in the seven-digit range in 2018, the success at the trade fair is no accident: last year, 20,000 doctors and therapists received admission ticket vouchers in advance. "Our stand was correspondingly well attended. MEDICA has accompanied us for years and here we are achieving all our goals,” said Armin Zimmer, CEO International of the Zimmer Group.

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