by
Gus Iversen, Editor in Chief | October 12, 2018
From the October 2018 issue of HealthCare Business News magazine
HCB News: In all the years you’ve been involved in the MEDICA, how has the show changed and developed over the course of the years?
HG: In the earlier years of its more than 40-year history, MEDICA was a trade fair and congress event that focused primarily on physicians from the private practice sector and, incidentally, was more nationally oriented. Over the years, MEDICA became more and more popular on a transnational level and through conceptual changes, for example the integration of INTERHOSPITAL, it also expanded its target group spectrum on both the visitor and exhibitor side. In addition to medical specialists, the clinic management, the specialized medical dealers and the medical technology industry itself are now also strongly represented among the visitors. The latter is mainly due to the fact that since its launch in 1992, the concurrently held supplier trade fair COMPAMED has developed into the leading international platform and thus, a visitor magnet for industrial audiences.
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