Over 90 Total Lots Up For Auction at One Location - WA 04/08

What to expect at MEDICA 2018

by Gus Iversen, Editor in Chief | September 05, 2018
European News

HCB News: In what way is MEDICA influenced by the global economic crisis and political climate? Do political conversations make up a large part of the event?
HG: The market for medical technology and medical products is and always has been a growth market. However, in many sectors the current tendencies towards more restrictions in trade policies, certain political tensions or exchange rate fluctuations are not beneficial for business. This is also true of the medical technology sector. The increasingly strict regulations for product approvals on a transnational level present a challenge. This effects manufacturers and their suppliers equally. Particularly small and mid-sized companies struggle intensely with the obligations of increasingly extensive documentation and reports as a result of a multitude of EU regulations and guidelines, for example the Medical Device Regulation or REACH (Registration Evaluation, Authorization and Restriction of Chemicals).

Due to such market characteristics, visitors and exhibitors to our MEDICAlliance trade fairs, which are organized worldwide, are faced with many questions in order to put their own business on the right track internationally and to get together with the right partners. We offer them the communication and information platforms tailored to their specific needs. For example, the MEDICA TECH FORUM provides information on legal aspects of product approval, interesting export markets including the consideration of political developments or, among other aspects, current issues in connection with data protection and cyber security.
stats
DOTmed text ad

We repair MRI Coils, RF amplifiers, Gradient Amplifiers and Injectors.

MIT labs, experts in Multi-Vendor component level repair of: MRI Coils, RF amplifiers, Gradient Amplifiers Contrast Media Injectors. System repairs, sub-assembly repairs, component level repairs, refurbish/calibrate. info@mitlabsusa.com/+1 (305) 470-8013

stats
HCB News: What percentage of visitors and exhibitors came from the USA last year and what feedback did they give you?
HG: Of the total 5,115 exhibitors at MEDICA 2017, over 400 came from the U.S. This is one of the nations that traditionally count among those with the most registrations, behind Germany. This year we are expecting a comparable amount of registrations. The rate of returning exhibitors is very high, which indicates how satisfied the American exhibitors are with MEDICA. Last year, just over 4,000 of the total 123,000 visitors came from North America.

HCB News: Do you have any tips for new exhibitors at the trade fair?
HG: Every exhibitor, whether he has been at MEDICA for years or for the first time, should "drum up advertising" for his MEDICA participation. We offer a wide range of services to support exhibitor promotion and inform all participating companies well in advance of the start of MEDICA.

HCB News: In all the years you’ve been involved in the MEDICA, how has the show changed and developed over the course of the years?
HG: In the earlier years of its more than 40-year history, MEDICA was a trade fair and congress event that focused primarily on physicians from the private practice sector and, incidentally, was more nationally oriented. Over the years, MEDICA became more and more popular on a transnational level and through conceptual changes, for example the integration of INTERHOSPITAL, it also expanded its target group spectrum on both the visitor and exhibitor side. In addition to medical specialists, the clinic management, the specialized medical dealers and the medical technology industry itself are now also strongly represented among the visitors. The latter is mainly due to the fact that since its launch in 1992, the concurrently held supplier trade fair COMPAMED has developed into the leading international platform and thus a visitor magnet for industrial audiences.

Back to HCB News

You Must Be Logged In To Post A Comment