George R. Brown Convention Center
From the January 2015 issue of HealthCare Business News magazine
When the parent company of the world’s largest health care trade show moves into a new territory, people take notice. So the buzz surrounding the inaugural session of Medical World Americas (MWA) in Houston last year was palpable.
Now gearing up for its second annual session, MWA has more people than ever giving it serious consideration. Let us give you a sense of the size and scope, and of the business and clinical opportunities afforded by this unique event.
Bringing the MEDICA model to America
Messe Dusseldorf GmbH, famous for staging MEDICA in Dusseldorf, Germany every November, is the driving force behind MWA. With that kind of lineage, and with partners like the Texas Medical Center, Medical World Americas has a bright future.
Since MWA is modeled after MEDICA, that can mean only one thing — “think big.” Unlike most health care trade shows that specialize in a single niche such as cardiology or oncology, MWA will showcase important clinical and research breakthroughs that are revolutionizing medicine for some of the most common and costly medical conditions. Attendees will learn about how developments in genomics, big data, connected health and health policy are transforming their professions and the care and outcomes of their patients.
You can see and learn about products and services from across almost all hospital departments at this one event.
Continuing medical education credits
Physician and Nursing continuing education credits will be available for attendees at Medical World Americas 2015. (A minimum of nine credits will be available; the total number of approved credits to be determined).
Target Audience:
Primary care physicians, family practice physicians, cardiologists, neurologists, oncologists, nephrologists, endocrinologists, residents/ fellows, internists, nurses practitioners, nurses, hospitalists, physician assistants, administrators, and allied health professionals
Target Specialties:
Stroke, cancer, heart disease, diabetes, Alzheimer’s, health policy, ethics
Power Partner:
The Texas Medical Center
The key to the long-term success of Medical World Americas is its strategic partnership with Texas Medical Center — the largest medical complex in the world — that has the unparalleled ability to deliver cutting-edge clinical content. Texas Medical Center CEO and MWA executive advisory committee chairman, Dr. Robert C. Robbins, stated, “I can say unequivocally that the level of education and the quality of our speakers will rival those that one would find at any major international conference. We will deliver a superior level of education and we have a topnotch roster of presenters to ensure that our content is cutting-edge.”
