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Rodolfo Gutierrez to Head Ann Arbor Digital Devices Latin America Marketing

by Barbara Kram, Editor | November 24, 2009
Rodolfo Gutierrez will
spearhead Latin American
distribution of A2D2's
new DR system
Industry veteran Rodolfo Gutierrez will spearhead a project for Ann Arbor Digital Devices (A2D2) as the company markets its affordable DR BOX Digital Radiography Portable System to Latin America.

Bill O'Neill, President and CEO of Michigan-based A2D2, acknowledged the growing need for portable and affordable digital X-Ray in under-funded international medical facilities. "Mr. Gutierrez is the ideal bridge between the under-funded markets and our affordable yet reliable digital X-Ray technology," O'Neill stated.

"Most digital radiography systems are very expensive so people are afraid of going digital. People buy CR because they don't know about a cheap DR option," Gutierrez told DOTmed News. "DR systems often have big C-ARMs and powerful, costly X-ray generators; but the DR BOX gets to the heart of a digital X-ray detector in a simple stand in such a way that other countries and small clinics can afford it."

He noted that the new system, manufactured in the USA, is ideal for importation, transportation and tax purposes for small clinics abroad. "It is easier to import a small device and it works as well as the larger units," Gutierrez said.
DR BOX with
its SMART KART



The DR BOX Digital Radiography Portable System uses the A2D2 X-Wave direct digital imaging product, which received FDA approval in 2005, to achieve both vertical and horizontal views. It produces high-quality digital X-rays in 10 seconds. It is faster, portable, and more reliable than other CR or DR products on the market due to no moving parts or direct X-ray exposure to the CCD. Currently there are over 200 installations worldwide. There is also a portable version of the DR Box called the DR TO GO.

Its light weight means the DR BOX can easily be moved within a clinic and transported between health care facilities. As a DR solution, technicians save time and effort because they don't need to place a CR plate behind the patient and then carry that plate to another device for image transfer.

"One DR replaces three CRs on average and almost at the same price; and fewer technicians may be needed," Gutierrez said.

In addition, CR plates are costly at about $2,000 each and can deteriorate from radiation exposure of electronic components.